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Case Study

Chariot Consultancy

Scaling Edge helped Chariot Consultancy rebuild and scale their lead generation after a full paid ads shutdown. We designed and implemented a complete paid marketing and email system to restore lead flow, bookings, and revenue predictability.

756
MQLs generated
253
Consultations booked
33%
Booking rate
9.4×
Return on ad spend

About Chariot Consultancy

Chariot Consultancy is led by a somatic therapist supporting women through career growth, personal development, and mental health transformation. Her work helps women regulate their nervous system, overcome burnout, and build sustainable success in both their personal and professional lives.

The Challenge

Chariot Consultancy's paid marketing channel was shut down due to a Facebook ad restriction, which effectively stopped lead generation overnight. With no reliable acquisition system in place, the business was forced to start again from scratch.

There was no scalable paid marketing structure, no consistent lead flow, and no email or follow-up systems to nurture prospects into booked consultations.

What We Did for Them

01

Built a complete paid ads sales funnel from the ground up.

02

Recorded over 20 high-performing ad creatives in our London studio.

03

Shot and edited a high-converting video sales letter.

04

Designed and launched the full paid ad account structure.

05

Implemented email nurturing, CRM automation, and AI-driven follow-up processes.

The Key Metrics

756Marketing-qualified leads generated.
253Consultations booked, representing a 33% booking rate from lead to call.
9.4×Return on ad spend.

Chariot Consultancy now has a fully rebuilt and scalable acquisition system, combining paid ads, video assets, email nurturing, and AI follow-up to consistently convert leads into booked consultations.

The Team

J
Javen
Founder, Scaling Edge
CT
Creative Team
Video & Ad Production
AL
Automation Lead
CRM, Email, and AI Follow-Up
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