
The B2B Lead Generation Playbook 2.0: Everything we use to generate qualified leads for our clients & ourselves — now packaged for you.
Our complete system to generate qualified leads, tested & updated regularly:
Paid Ads Playbook: Our high-converting ad scripts, campaigns & funnels you can copy & launch today.
AI Powered Agents: Includes our Re-Engagement Agent & other AI tools to automate follow-ups & stay top of mind.
Step-by-step Setup Guide: No guesswork - just follow the process.
Content & Outreach Templates: Know exactly what to post & say to attract and close leads.
Lifetime Updates: As we refine our systems & discover new tactics, you'll get access - FREE.
Community Access: Get feedback, support & ideas from other growth-focused business owners.
Bonus: Our Private Podcast: Stay ahead with advanced insights from the field


Javen & Michael have scaled their own & clients’ businesses to six figures+ using the exact systems documented in this playbook. With deep experience in B2B sales, paid ads & automation, they’ve helped 100+ businesses fill their calendars & grow profitably.
Frequently Asked Questions

We work first-hand with companies in finance, recruitment, and property, but the tools and strategies in this playbook are designed to help any business selling high-ticket services.
If your business relies on booking calls, meetings, or consultations to close clients — this playbook will work for you.
It’s perfect for coaches, consultants, agencies, and other service-based businesses looking to generate consistent, qualified leads.
No — the strategies we share are built for businesses who want to start lean and scale smart.
We’ll show you how to test campaigns with a modest budget (as little as £5–10/day) and ramp up only once you’re seeing results. This makes it ideal for high-ticket service providers who want profitable, predictable growth.
Even though this is a DIY playbook, you’re not on your own.
You’ll get access to our private community, where you can:
Ask specific questions about your campaigns
Get feedback from other finance, recruitment, property, and service-based business owners
Stay updated with new strategies, tools, and insights via our private podcast and regular playbook updates
Think of it as your support network as you implement.
We want to help more businesses in high-ticket, service-based industries see results and grow — and we know not everyone is ready to invest in a full-service agency or high-end program.
This playbook is an affordable way for you to start seeing results and plug into our ecosystem — and when you’re ready for the next level, we’ll be here to help you scale further.
Your success is a win for us, too.
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